OUR BRAND STRATEGY
One of our core beliefs for long term success is that we must always create genuine and authentic consumer experiences with our products. This means not only developing families of brands and formulas with attributes tailored to distinct consumer groups, but also delivering them through the partners and channels that service these segments the best. Through this strategy we believe we are well positioned to authentically connect with multiple, distinctive cross-sections of the broad health and wellness market.
It is our goal to grow our revenue, industry footprint and brand equity to deliver increasing levels of superior value to our stakeholders through an artful combination of three pathways for growth:
FOCUSED NEW PRODUCT DEVELOPMENT
We will seek to expand our current offerings with products that are science-based, forward-thinking, customer-centric, and channel-specific.
With brands that have been industry leaders for nearly 50 years, we have developed many strong and strategic relationships with our customers, retailers and suppliers. Strengthening these relationships moving forward will enable us to maximize our manufacturing capabilities and optimize our distribution channels to better serve our consumers.
Looking forward, we will seek to expand our portfolio through the acquisition of premier brands that are consistent with our brand values, and will seek to increase our market share.